In today’s rapidly evolving Business landscape,
we find ourselves surrounded by tech giants, expansive mega-retailers, and well-funded startups offering convenient and inexpensive professional services and solutions. Additionally, the looming presence of artificial intelligence threatens to reshape industries and jeopardize jobs across the board.
In a market dominated by giants like Amazon, Walmart, Uber, LegalZoom, and social media platforms such as Facebook, Instagram, and TikTok, small businesses may feel uncertain about their ability to compete directly. However, it's crucial to recognize that attempting to challenge these industry behemoths head-on isn't realistic.
Instead, this scenario offers small businesses an opportunity to adapt, redefine their goals, and move forward with confidence. Success is achievable by gaining a thorough understanding of the current market dynamics, adjusting strategies accordingly, and crafting a plan so brilliant that success becomes practically assured.
Recognizing that each business has unique needs, I've structured GIANT to provide flexibility in engagement through four distinct pathways:
Coaching: Personalized one-on-one sessions to address specific challenges and plan for growth.
Do-it-Yourself: Empowering individuals with strategies and resources for independent action.
Done-With-You: Collaborative efforts where we work together, offering guidance and support during strategy implementation.
Done-for-You: Tailored marketing strategies for those who prefer to entrust their entire strategy to us.
While challenges from larger competitors and market changes may seem daunting, adaptability and strategic thinking are our strengths.
At GIANT, we offer personalized solutions aligned with your needs. Whether you prefer one-on-one coaching, DIY resources, collaborative efforts, or full outsourcing, we have the tools to help you succeed.
Together, we're not just confronting challenges; we're surpassing them. Your success isn't just a possibility; it's a certainty. So, let's roll up our sleeves, move forward with determination and innovation, and pave the way for your business to shine brighter than ever before.
About joe
Growing up in a family of small business entreprenEurs,
Joe learned the importance of hard work, delivering excellent service, and utilizing an effective marketing strategy to drive business success.
With over 25 years of experience in marketing and sales across various industries, including media, fashion, retail, and technology, Joe has worked with a wide range of companies, from global brands to small start-ups.
As the co-founder and former CEO of Chavez for Charity, Joe spearheaded the brand's expansion into thousands of stores worldwide within three years while donating close to $2 million to charitable causes. His efforts were recognized with the prestigious Industry Achievement Award at the 65th Annual Retailer Excellence Awards in New York City. Additionally, during his time at Chavez for Charity, his company’s products were featured on top-rated shows like Good Morning America and The Today Show, and in publications like Entrepreneur Magazine and GDA.
Known as the Don Draper of the storytelling style of presenting, Joe captivated audiences with his unique ability to weave narratives that resonate deeply. This storytelling prowess has been instrumental in his speaking engagements, where he shared his insights and passion on topics such as entrepreneurship, marketing, and cause marketing.
After a successful exit from Chavez for Charity, Joe transitioned to helping small businesses, leveraging his expertise to develop tailored marketing strategies. From pitching services to C-level executives at Fortune 500 companies to working closely with local entrepreneurs, Joe’s goal remains to empower businesses to reach their full potential.
Beyond his work with businesses, Joe is a published writer and media guest, sharing insights and expertise in marketing and entrepreneurship.
As the founder and CEO of GIANT MKTG, Joe is committed to delivering impactful, results-driven marketing solutions for small businesses.
